Terran Marketing

Terran Marketing has been busy in its first couple weeks buying a few great keyword domains. To start this week off, Terran Marketing made another great purchase, www.affiliatewebsite.com.

Affiliate Website is an existing website that needs a little work to change the focus to what we envision, but it has a lot of great attributes too. First, “affiliate website” get searched ten of thousands of times per month. These are people who are obviously looking to either start, expand, or learn more about running a website that can earn affiliate revenue. I feel like whatever focus we do with the site we should be able to have very high conversions.

Second, the site already ranks 2nd for it’s keyword and is an established domain that has never purchased a link. Hopefully we’ll be able to get it to 1st and then go after some great long tail searches too.

I’m excited about this project because it’s something I know a lot about. I’ve personally been running affiliate websites for the past six years and I look forward to sharing my knowledge via this new project.

I’m excited to announce that earlier this week Terran Marketing purchased its first website – www.wordpressthemes.com. This domain is consistent with our business plan of purchasing key word domains, that get lots of traffic, and have the ability to earn income from affiliate marketing.

According to Google’s keyword tool, WordPress Themes gets searched about 550,000 times per month world-wide. Searches from the USA account for 165,000 of those searches. This leaves an great opportunity to capture a lot of traffic and convert them into paying premium WordPress theme customers.

The site was a total mess when I took it over, with not a lot of great content, or a good design. However, the domain was aged very well, and it already ranked around 20th for the keyword “WordPress themes”. This increased its value to me over just a standard parked domain.

Projects for this weekend included picking a great theme to use for the site moving forward. I’m pretty happy with the theme I found and it will work well until I get a lot of content on the site and start focusing on conversion. In the mean time I think it’s important to get as many theme reviews up as possible. To help me with this task I hired a copywriting company to write reviews for $10 each. I think this is a really good rate for 400 word articles written by someone in the USA. These won’t be farmed out to a English as a second language person in India or something. My hope is that they can write the first 200 reviews for this site by the middle of next month. I need to be careful adding content too fast though as google isn’t used to seeing more than 2 posts a month on this site.

I’m excited to have picked the template we will be using for our website. I went with a company that I’ve used before and really love called WooThemes. They make classy, web 2.0 WordPress themes that not only look great, but have an awesome backend to work with. I selected the Inspire Theme because it allows you to build a professional looking website with out a lot of content. I think that’s important since we are new.

I filled in all the content on the homepage and I’m just waiting on 5 images from our “graphics department” to wrap things up. I plan on spending a good part of tomorrow working on the About Us page since I think it’s the second most important page on the site.

The first post on any blog is always the most exciting and this one is no exception. After all, this post is all about dreaming of the future. What will Terran Marketing be or do? How many employees will we eventually hire? How many sites will we run? Will we even stick to the online affiliate marketing model or branch off into something else? We will able to build a business that was even a fraction as successful as the previous venture that we started in 2004? These are all questions we’ll have to wait to find an answer to. In the mean time I’m excited to see what the future brings.